How to do a focus group remotely – online chat

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Focus groups usually happen face-to-face, so you might be tempted to jump straight to thinking about video conferencing as solution. See our blog on how to do online video focus groups for more about this. But have you ever considered doing a focus group in writing using a forum or online messenger? We have used … Read more

Qualitative research during Coronavirus lockdown

If you are an academic who has qualitative research projects planned, you may be wondering how to collect your data while the world is on lockdown to limit the spread of coronavirus? Self-isolation and social-distancing measures do not need to mean an indefinite delay to your project. There are, in fact, tried and tested ways … Read more